Luff Yachting Cookies Statement
Whenever you use our website and online services, cookies and similar tracking technologies may be used in several ways. These technologies are either used directly by us or by our trusted business partners, including third-party service providers and advertising platforms we work with.
Some third-party partners may process your personal data for analytics or advertising personalisation, but only where you have given your consent, in accordance with applicable data protection laws, including the GDPR.
If you would like to learn more about what cookies are, how we use them, and what your choices are, please continue reading below.
What is a cookie?
A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device.
"First-party cookies" are cookies served directly by the website you are visiting, in this case, Luff Yachting.
In some cases, we allow selected partners to place cookies through our website. These are known as "third-party cookies."
There is also a difference between:
- Session cookies – which are automatically deleted when you close your browser
- Persistent cookies – which remain on your device for a longer period or until manually deleted
Aside from cookies, we may use similar tracking technologies such as web beacons (pixel tags), tracking URLs, or scripts. A web beacon is a small graphic image that allows us to understand how users interact with our website or emails. These technologies may collect information such as device type, operating system, IP address, time of visit, or interaction with advertisements.
For simplicity, all of these technologies are referred to in this statement as "cookies."
How are cookies used?
Cookies help us recognise you as the same user across different pages of our website and improve your browsing experience.
The type of information we may collect through cookies includes:
- IP address (where applicable, anonymised)
- Device ID
- Viewed pages
- Browser type
- Browsing behaviour
- Operating system
- Internet service provider
- Timestamp
- Referring URL
- Interaction with features and advertisements
Why does Luff Yachting use cookies?
We use cookies for several purposes:
1. Technical (Essential) Cookies
These cookies are necessary to ensure that our website functions correctly and securely. They enable core functionality such as secure browsing, form submissions, and remembering privacy preferences.
These cookies are always active as they are required for the website to operate properly.
2. Functional Cookies
Functional cookies allow us to remember your preferences, such as:
- Selected language
- Search filters
- Preferred destinations
- Previously viewed yachts
These cookies improve your user experience and make navigation more efficient.
3. Analytics Cookies
We use analytics cookies to understand how visitors use our website and to improve our services.
These cookies help us determine:
- Which pages are visited most frequently
- How users navigate through the website
- Where users enter and exit the site
- How users interact with marketing campaigns
Analytics cookies are only used with your consent, in accordance with GDPR requirements.
4. Commercial and Marketing Cookies
We use our own cookies and third-party cookies to display personalised advertisements both on our website and on other platforms.
This may include "retargeting," meaning that if you have searched for specific destinations or yachts, you may see relevant Luff Yachting offers on other websites or social media platforms.
Marketing cookies are only activated if you provide your explicit consent.